Hello, everyone!
I’m George, And I’m An AI-Holic.
But that only fuels a much older obsession: figuring out what turns attention into action.
The Short Version
Simply A Founder. Not AI Evangelist.
As a consumer tech entrepreneur with branding background, I’m interested in how an idea becomes something people understand, trust, choose and keep choosing over the alternatives.
An F1 race car is ridiculously impressive, but that does not mean anyone can drive it. AI assistants are getting better by the hour, but they are also becoming more complex. That makes it harder for people to understand how they work, trust their results, or judge whether they are actually useful for the task in front of them.
“Branding Without Behaviour Change Is Decoration.”
“Technology Without Adoption Is Theatre.”
Connect With Me
Questions, ideas, disagreements — send them over.
Current Obsessions
From Attention To Action
Why people click, commit, pay and show up.
From Intent To Recommendation
How AI predicts what people want and guides them through real-time conversations.
From Automation To Accountability
Where responsibility sits when AI recommends, decides or acts — and how we preserve human judgement when convenience starts outrunning scrutiny.
Start Here