Hello, everyone!
I’m George, and I’m an AI-holic.
But that only fuels a much older obsession: figuring out what turns attention into action.
The Short Version
Simply A Founder. Not AI Evangelist.
As a tech entrepreneur with core expertise in consumer tech and branding, I’m interested in how an idea becomes something people understand, trust, choose and keep choosing over the alternatives.
I write Age of AI Empires and run THE STUDIO, where I help businesses find practical ways to use AI.
That is also my approach to AI:
A model can be technically impressive, but if people do not understand what it is for, trust the result, or see how it fits the task in front of them, being impressive means very little in the end.
“Branding Without Behaviour Change Is Decoration.”
“Technology Without Adoption Is Theatre.”
Connect With Me
Questions, ideas, disagreements — send them over.
Current Obsessions
From Attention To Action
Why people click, commit, pay and show up.
From Intent To Recommendation
How AI predicts what people want and guides them through real-time conversations.
From Automation To Accountability
Where responsibility sits when AI recommends, decides or acts — and how we preserve human judgement when convenience starts outrunning scrutiny.
Start Here